192 YouTube creators in Software & SaaS tutorials published 2,232 tracked sponsored videos for 275 brands: 100,599,781 views in total (45,071 per video, 11.6 videos per creator on average). Median channel size is 9,900 subscribers. Sponsored videos are up 262% over the last 3 full months versus the 3 before. The 2 biggest creators account for 29% of them. By market: United States (38%), United Kingdom (32%).
| # | Creator | Subscribers | Sponsored videos | Last 12 months | vs last month | Brands |
|---|---|---|---|---|---|---|
| 1 | 0 | 532 | ▲ 4 | |||
| 2 | 4,500,000 | 114 | ▼ 1 | |||
| 3 | 256,000 | 71 | ▼ 1 | |||
| 4 | 3,870 | 63 | ▲ 15 | |||
| 5 | 68,900 | 62 | ▼ 1 |