30 YouTube creators in Productivity & self-improvement creators published 361 tracked sponsored videos for 60 brands: 105,048,134 views in total (290,992 per video, 12.0 videos per creator on average). Median channel size is 410,000 subscribers. Sponsored videos are up 185% over the last 3 full months versus the 3 before. The 2 biggest creators account for 44% of them. By market: United States (64%), NO (13%).
| # | Creator | Subscribers | Sponsored videos | Last 12 months | vs last month | Brands |
|---|---|---|---|---|---|---|
| 1 | 4,500,000 | 114 | = | | ||
| 2 | 52,000 | 46 | = | | ||
| 3 | 193,000 | 43 | = | |||
| 4 | 410,000 | 42 | = | |||
| 5 | 6,710,000 | 28 | = | |||
| 6 | 1,140,000 | 12 | = | |||
| 7 | 565,000 | 12 | = | |||
| 8 | 92,500 | 10 | = | |||
| 9 | 99,700 | 7 | = | |||
| 10 | 448,000 | 5 | = | |||
| 11 | 58,200 | 5 | ▲ 16 | |||
| 12 | 335,000 | 4 | ▼ 1 | |||
| 13 | 237,000 | 4 | ▼ 1 | |||
| 14 | 1,660,000 | 4 | = | |||
| 15 | 1,950,000 | 3 | ▼ 2 | |||
| 16 | 134,000 | 3 | new | |||
| 17 | 872,000 | 3 | ▼ 1 | |||
| 18 | 267,000 | 2 | ▼ 3 | |||
| 19 | 3,060,000 | 2 | ▲ 6 | |||
| 20 | 185,000 | 2 | ▼ 3 | |||
| 21 | 62,800 | 1 | ▼ 3 | |||
| 22 | 4,060,000 | 1 | ▼ 3 | |||
| 23 | 1,230,000 | 1 | ▼ 3 | |||
| 24 | 116,000 | 1 | ▼ 3 | |||
| 25 | 63,900 | 1 | ▼ 3 | |||
| 26 | 1,130,000 | 1 | new | |||
| 27 | 385,000 | 1 | ▼ 4 | |||
| 28 | 465,000 | 1 | ▼ 4 | |||
| 29 | 328,000 | 1 | ▼ 3 | |||
| 30 | 436,000 | 1 | new |
