11 YouTube creators in Productivity & self-improvement creators published 181 tracked sponsored videos for 32 brands: 91,863,782 views in total (507,534 per video, 16.5 videos per creator on average). Median channel size is 1,660,000 subscribers. Sponsored videos are up 429% over the last 3 full months versus the 3 before. The 2 biggest creators account for 78% of them. By market: United States (83%), United Kingdom (16%).
| # | Creator | Subscribers | Sponsored videos | Last 12 months | vs last month | Brands |
|---|---|---|---|---|---|---|
| 1 | 4,500,000 | 114 | = | | ||
| 2 | 6,710,000 | 28 | = | |||
| 3 | 1,140,000 | 12 | = | |||
| 4 | 565,000 | 12 | = | |||
| 5 | 1,660,000 | 4 | ▲ 1 |
Also in this list: Jeff Su, Gabe Bult, Pierre Dalati, Matt D'Avella, struthless, Mike Dee
