52 YouTube creators in YouTube & creator economy creators published 420 tracked sponsored videos for 71 brands: 187,493,569 views in total (446,413 per video, 8.1 videos per creator on average). Median channel size is 62,500 subscribers. Sponsored videos are up 322% over the last 3 full months versus the 3 before. The 2 biggest creators account for 25% of them. By market: United States (61%), Japan (12%).
| # | Creator | Subscribers | Sponsored videos | Last 12 months | vs last month | Brands |
|---|---|---|---|---|---|---|
| 1 | 262,000 | 62 | = | |||
| 2 | 109,000,000 | 45 | = | |||
| 3 | 20,700 | 31 | = | |||
| 4 | 157,000 | 23 | = | |||
| 5 | 799,000 | 21 | ▲ 1 |
