56 YouTube creators in creators sponsored by Home & lifestyle brands published 822 tracked sponsored videos for 116 brands: 208,500,078 views in total (253,649 per video, 14.7 videos per creator on average). Median channel size is 294,000 subscribers. Sponsored videos are up 460% over the last 3 full months versus the 3 before. The 2 biggest creators account for 28% of them. By market: United States (64%), DK (21%).
| # | Creator | Subscribers | Sponsored videos | Last 12 months | vs last month | Brands |
|---|---|---|---|---|---|---|
| 1 | 116,000 | 166 | = | |||
| 2 | 62,100 | 66 | = | |||
| 3 | 286,000 | 58 | ▲ 3 | |||
| 4 | 83,400 | 51 | = | |||
| 5 | 1,020,000 | 50 | ▼ 2 |
