70 YouTube creators in creators sponsored by Home & lifestyle brands published 878 tracked sponsored videos for 128 brands: 209,657,421 views in total (238,789 per video, 12.5 videos per creator on average). Median channel size is 164,000 subscribers. Sponsored videos are up 449% over the last 3 full months versus the 3 before. The 2 biggest creators account for 26% of them. By market: United States (65%), DK (20%).
| # | Creator | Subscribers | Sponsored videos | Last 12 months | vs last month | Brands |
|---|---|---|---|---|---|---|
| 1 | 116,000 | 166 | = | |||
| 2 | 62,100 | 66 | = | |||
| 3 | 286,000 | 58 | ▲ 3 | |||
| 4 | 83,400 | 51 | = | |||
| 5 | 1,020,000 | 50 | ▼ 2 |
