92 YouTube creators in creators sponsored by Home & lifestyle brands published 1,227 tracked sponsored videos for 170 brands: 210,766,022 views in total (171,773 per video, 13.3 videos per creator on average). Median channel size is 83,400 subscribers. Sponsored videos are up 538% over the last 3 full months versus the 3 before. The 2 biggest creators account for 19% of them. By market: United States (68%), DK (16%).
| # | Creator | Subscribers | Sponsored videos | Last 12 months | vs last month | Brands |
|---|---|---|---|---|---|---|
| 1 | 116,000 | 166 | = | |||
| 2 | 7,460 | 68 | = | |||
| 3 | 62,100 | 66 | = | |||
| 4 | 11,900 | 63 | ▲ 3 | |||
| 5 | 19,600 | 61 | ▲ 7 |
