40 YouTube creators in creators sponsored by Home & lifestyle brands published 577 tracked sponsored videos for 86 brands: 201,837,982 views in total (349,805 per video, 14.4 videos per creator on average). Median channel size is 419,000 subscribers. Sponsored videos are up 349% over the last 3 full months versus the 3 before. The 2 biggest creators account for 39% of them. By market: United States (55%), DK (30%).
| # | Creator | Subscribers | Sponsored videos | Last 12 months | vs last month | Brands |
|---|---|---|---|---|---|---|
| 1 | 116,000 | 166 | = | |||
| 2 | 286,000 | 58 | ▲ 2 | |||
| 3 | 1,020,000 | 50 | ▼ 1 | |||
| 4 | 410,000 | 42 | ▼ 1 | |||
| 5 | 1,630,000 | 40 | ▲ 16 |
