29 YouTube creators in Productivity & self-improvement creators published 380 tracked sponsored videos for 60 brands: 106,243,649 views in total (279,588 per video, 13.1 videos per creator on average). Median channel size is 410,000 subscribers. Sponsored videos are up 207% over the last 3 full months versus the 3 before. The 2 biggest creators account for 43% of them. By market: United States (61%), United Kingdom (14%).
| # | Creator | Subscribers | Sponsored videos | Last 12 months | vs last month | Brands |
|---|---|---|---|---|---|---|
| 1 | 4,500,000 | 114 | = | | ||
| 2 | 6,710,000 | 48 | ▲ 3 | |||
| 3 | 52,000 | 46 | ▼ 1 | | ||
| 4 | 193,000 | 43 | ▼ 1 | |||
| 5 | 410,000 | 42 | ▼ 1 |
