40 YouTube creators in Productivity & self-improvement creators published 512 tracked sponsored videos for 81 brands: 109,947,863 views in total (214,741 per video, 12.8 videos per creator on average). Median channel size is 237,000 subscribers. Sponsored videos are up 177% over the last 3 full months versus the 3 before. The 2 biggest creators account for 32% of them. By market: United States (60%), India (12%).
| # | Creator | Subscribers | Sponsored videos | Last 12 months | vs last month | Brands |
|---|---|---|---|---|---|---|
| 1 | 4,500,000 | 114 | = | | ||
| 2 | 6,710,000 | 48 | ▲ 6 | |||
| 3 | 52,000 | 46 | ▼ 1 | | ||
| 4 | 193,000 | 43 | ▼ 1 | |||
| 5 | 410,000 | 42 | ▼ 1 |
