24 YouTube creators in Productivity & self-improvement creators published 311 tracked sponsored videos for 52 brands: 100,561,946 views in total (323,350 per video, 13.0 videos per creator on average). Median channel size is 465,000 subscribers. Sponsored videos are up 567% over the last 3 full months versus the 3 before. The 2 biggest creators account for 52% of them. By market: United States (67%), United Kingdom (18%).
| # | Creator | Subscribers | Sponsored videos | Last 12 months | vs last month | Brands |
|---|---|---|---|---|---|---|
| 1 | 4,500,000 | 114 | = | | ||
| 2 | 6,710,000 | 48 | ▲ 2 | |||
| 3 | 193,000 | 43 | ▼ 1 | |||
| 4 | 410,000 | 42 | ▼ 1 | |||
| 5 | 1,140,000 | 12 | = |
